When we launched The Round, we weren’t just adding a membership tier. We were asking a question?
Could a doorstep delivery service feel like something worth belonging to? Not a loyalty programme dressed up in friendly language. Not a points scheme in disguise. Something genuinely different.
A few months in, there’s a lot still to do but we’re getting there.
What The Round actually is
The short version: a membership that makes your Modern Milkman deliveries better and cheaper, the more you commit.
Monthly members pay £8.95 a month. Annual members pay £6.66 a month (billed as £79.95 for the year). Both get free delivery on every order. Both get exclusive offers, welcome gifts, birthday treats, and entry into our monthly prize draw.
Annual members get a little more. A £10 welcome gift (versus £5 for monthly). Double the prize draw entries. And the satisfaction of knowing they’re saving an average of 37% on delivery fees compared to paying per drop.
We’re working away in the back ground to make this even better
We’ve been genuinely moved by who’s signed up.
Busy families who want breakfast sorted without the Sunday supermarket dash. People who’ve discovered that knowing exactly what’s on your doorstep three times a week is actually a relief. Customers who started with a pint of Jersey Milk and ended up with eggs, bread, orange juice and a standing order for the weekend granola.
We’re not done building it. We want The Round to feel like the best version of what doorstep delivery can be, and that means listening to members, improving the benefits, and finding new ways to reward the people who’ve trusted us with their mornings.
If you’re already a member, thank you. Genuinely.
