100,000,000 Reasons to Smile

Written by Frankie Bonafin

Back in 2018, our CEO Simon Mellin and his fellow co-founders bought a beat-up truck and a notebook full of customers all expecting milk delivered on their doorstep before breakfast. 

Who’d have thought that 5 years later, Modern Milkman would reach the most significant milestone to date? 100,000,000 single-use plastic bottles prevented from entering our environment.

What started out as a small milk round in the heart of Lancashire has grown into a network that spans the top to bottom of England, with a fair few places in-between. More recently, we have even crossed the pond to continue our mission in the US. With flexible ordering to give our customers what they need, when they need it, on top of our circular supply chain, together we are helping fight household waste. Bottle by bottle, our milkies have delivered milk and other drinks in return and reuse glass a whopping 100,000,000 times! Not bad for a night or two’s work, hey!? 

Small changes, Big impact 

Our journey began with a vision to revolutionise the way communities access essential groceries while also being conscious of environmental impact. Our founders, inspired by David Attenborough’s Blue Planet, were concerned about the plastic pollution crisis and set out to introduce a sustainable alternative to traditional grocery delivery. We have embarked on a mission to redefine consumption, re-connecting our customers with their food and helping them to make more conscious choices within their shopping habits. Reverting to little and often grocery shopping, supporting independent dairies and conscious suppliers, and swapping out pointless plastic from packaging and supply chains, we enable our customers to make small day to day changes to what can be an overwhelming problem. If we work together and make small changes, we can have a big impact; this 100,000,000 milestone just shows what we can do together!  

Cheers to the future! 

This incredible feat is a testament to the unwavering support of everyone in our community.  We have 100,000,000 thank you’s to everyone who has played a part in our journey so far: our customers, our suppliers, our team, our partners and of course, our milkies. Come rain or shine, we will keep delivering as we look ahead to preventing the next 100,000,000 single-use plastic bottles. We remain committed to sustainability, and we continue to explore new technologies and partnerships that support us in our mission. Together, we can pave the way towards a greener, more sustainable future. One bottle at a time. 

Share the love...