Avian Influenza has been driving up costs for farmers and producers since October last year.
Their costs have been growing from increased energy use and dwindling flocks. Egg costs have risen by a minimum of 3.9% depending on the farming method.
To continue ensuring farmers are getting paid fairly, there will be a small increase to our egg pricing.
Here are the products impacted
| 6 Large Free Range Eggs |
| 6 Large Organic Eggs |
| 6 St Ewe Rich Yolk Eggs |
| 12 Large Free Range Eggs |
| 2 Pints Whole Milk & 6 Large Free Range Eggs |
| 2 Pints Skimmed Milk & 6 Large Free Range Eggs |
| 2 Pints Semi-Skimmed Milk & 6 Large Free Range Eggs |
| Breakfast Bundle (6 Large Free Range Eggs) |
| Weekend Breakfast Bundle |
FAQs: Small Price Increase on Eggs
Q: Why are egg prices going up? Avian Influenza has continued to disrupt egg production nationally. It’s forced repeated housing orders on free-range and organic flocks, meaning hens have to stay indoors rather than range freely. Each housing order disrupts free-range production and adds real cost for farmers — and it’s also reduced the size of the national flock, so there are simply fewer hens laying eggs than there were before. Both of these have been pushing up the cost of eggs since October 2025.
Q: Why am I only hearing about this now? We wrote to you back in January to flag that Avian Influenza was affecting our egg farmers. Since then, we’ve been absorbing the extra cost ourselves — tightening things where we can rather than passing it straight on. Unfortunately, the impact hasn’t eased the way we’d hoped, so it’s reached the point where we need to pass on a small part of it to keep paying our farmers fairly.
Q: How much is the increase, and when does it start? It’s a 15p increase on your eggs, starting from your next invoice.
Q: Why 15p specifically — how was that figured out? It reflects the increase in what our farmers are being paid, which has risen by a minimum of 3.9% depending on the farming method (free-range, organic, etc.). We’ve calculated it to cover that additional cost, not to add margin on top.
Q: Which products does this affect? Only eggs are affected by this specific change. You can see exactly which products and price changes apply here.
Q: Does this affect your free-range guarantee? No — we guarantee we will always provide free-range eggs. This increase is about paying our farmers fairly to keep that promise, even as housing orders and rising costs make free-range production more expensive.
Q: Is this increase permanent, or could it come down again? This is a straightforward price adjustment to reflect what farmers are now being paid, rather than a charge we review and remove like our delivery charge. If costs to farmers were to ease significantly, we’d look at that separately — but we’re not in a position to promise a specific reversal right now.
Q: Is this related to the delivery charge you introduced? No, they’re separate. The delivery charge reflects rising fuel costs for our delivery routes, while this reflects what we’re paying egg farmers. We’ve kept them separate deliberately so you can see exactly what each is covering.
Q: Could there be further increases if Avian Influenza continues? We hope not, and we’ll keep absorbing as much cost as we reasonably can before considering anything further. If circumstances change significantly, we’ll always tell you directly and explain why, just as we’re doing now.
Q: Where does the extra money actually go? Directly to the farmers who supply our eggs, to make sure they’re being paid fairly for the extra cost and disruption they’re facing.
Q: I have feedback or concerns about this — who do I talk to? We’d genuinely like to hear it. You can share your thoughts here, and our team reads every response.
