Effective as of 2 October 2026
These terms apply if you take part in our Welcome Challenge in our App. Please read them before you start. Taking part is optional.
1. ABOUT THE CHALLENGE
1.1 Who we are. The Welcome Challenge (Challenge) is run by Modern Milkman Ltd, a company registered in England and Wales under company number 11639509, whose registered office is at 4th Floor 111 Piccadilly, Manchester, England, M1 2HY (we, us or our).
1.2 How these terms fit with our main Terms. These Challenge terms (Challenge Terms) apply in addition to our Terms & Conditions at https://blog.themodernmilkman.co.uk/legal/ (Terms). Words defined in the Terms have the same meaning in these Challenge Terms. If there is a conflict between the Terms and these Challenge Terms in relation to the Challenge, these Challenge Terms will apply.
1.3 Taking part is optional and free. You do not have to take part in the Challenge, and you do not have to pay anything to do so. Whether or not you take part does not change your orders, the prices you pay, or your rights under the Terms, including your right to change, pause or cancel your orders or close your Account at any time.
2. WHO CAN TAKE PART
2.1 The Challenge is open to customers who:
(a) are UK residents aged 18 or over;
(b) create a new Account on or after 2 October 2026 and
(c) have an active Repeat Weekly Order.
2.2 Only one Account per household can take part, in line with clause 4.2 of the Terms.
2.3 Members of The Round can take part in the Challenge.
2.4 Our employees, and members of their households, cannot take part.
3. HOW THE CHALLENGE WORKS
3.1 Six challenges in two sets. The Challenge is made up of six individual challenges (each a Challenge Step), split into two sets of three (each a Set). Each Challenge Step asks you to do something in our App, for example adding delivery instructions to your Account or leaving a rating. The Challenge Steps are described in the Challenge area of our App.
3.2 One Challenge Step unlocks each week. The first Challenge Step unlocks on the day you create your Account, and a further Challenge Step unlocks each week after that, so all six will have unlocked by the end of week six.
3.3 You can complete a Challenge Step at any time, but it only counts once it has unlocked. You can do the action for a Challenge Step before that step has unlocked. If you do, we will record that Challenge Step as complete when it unlocks, not before. This means the earliest you can earn your first Gift is when the third Challenge Step unlocks, and the earliest you can earn your second Gift is when the sixth Challenge Step unlocks. The Challenge area of our App will show which Challenge Steps have unlocked and which you have completed.
3.4 Your actions must be genuine. Any information you provide to complete a Challenge Step (for example, delivery instructions) must be accurate, as required by clause 7.2 of the Terms. Where a Challenge Step asks you to leave a rating or feedback, you can give whatever rating or feedback reflects your honest experience. The rating or feedback you give will not affect whether you complete that Challenge Step or receive a Gift.
4. YOUR GIFTS
4.1 What you can earn. When all three Challenge Steps in a Set have been recorded as complete, you will earn one free gift (Gift). You can earn a maximum of two Gifts (one per Set). The Gift will be one of our products, is at our discretion and may involve a choice of options and/or be subject to availability.
4.2 Claiming your Gift. Once you have earned a Gift, you can add it to your next delivery through the Challenge area of our App. You must add the Gift as it will not be automatically added to your next delivery.
4.3 Delivery of your Gift. Your Gift will be delivered with your next scheduled delivery after you claim it, as long as you claim it before the 8pm cut-off the day before that delivery (see clause 6.1 of the Terms). Clause 7 of the Terms (Delivery) applies to the delivery of your Gift in the same way as it applies to Goods.
4.4 If your orders are paused or cancelled. To receive a Gift, you need a scheduled delivery. If your Repeat Weekly Order is paused when you claim your Gift, it will be delivered with your first delivery after the pause ends, provided that delivery falls within the Claim Period. If you cancel all your orders or close your Account before a Gift is delivered, that Gift will expire.
4.5 No cash value. Gifts are non-exchangeable and non-transferable. They cannot be exchanged for cash, Account credit or other goods and have no monetary value. If a Gift expires, you will not receive any credit or other compensation for it.
4.6 Gifts and Coupons. A Gift is not a Coupon. It can be claimed alongside any Coupon, referral reward or other offer, and it will not affect your eligibility for any New Customer Coupon. Clauses 12.5 and 12.6 of the Terms do not apply to Gifts.
4.7 If a Gift is unavailable. If we cannot supply a Gift (for example, because it is out of stock), we will either deliver it with a later delivery once it is available or replace it with an alternative product of equal or greater value. We will let you know if we do this where we reasonably can.
4.8 Product information. Ingredients, allergen and other product information for each Gift is available on its product page in our Shop. Please check this before consuming your Gift.
4.9 If there is a problem with your Gift. If your Gift is faulty or not as described, please contact us using the details in clause 1.2 of the Terms and we will replace it with an equivalent product. Nothing in these Challenge Terms affects your legal rights.
5. MISUSE OF THE CHALLENGE
5.1 We may refuse to record a Challenge Step as complete, withhold or cancel a Gift, or stop you taking part in the Challenge if we reasonably believe that you have:
(a) created more than one Account, or used another person’s details, to take part more than once;
(b) provided false or misleading information, or used automated means, to complete a Challenge Step; or
(c) otherwise broken these Challenge Terms or the Terms in connection with the Challenge.
5.2 If we do this, we will tell you why. This does not affect any other rights we have under the Terms.
6. CHANGES TO THE CHALLENGE
6.1 We may change, suspend or end the Challenge where we reasonably need to, for example for legal or regulatory reasons, because of a technical problem, a supply issue, or to prevent misuse. Where we can, we will give you reasonable notice in our App.
6.2 If we end or change the Challenge, we will still honour any Gift you have already earned, subject to clause 4.2 (Claiming your Gift) and clause 5 (Misuse of the Challenge). If you are part of the way through a Set when we end the Challenge, we will provide options to record the remaining Challenge Steps in that Set as complete or give you a reasonable opportunity to complete that Set.
7. TECHNICAL ISSUES
7.1 If you think you have completed a Challenge Step but it has not been recorded (for example, because of a fault in our App), please contact us using the details in clause 1.2 of the Terms and we will look into it. Where we can confirm you completed the Challenge Step, we will record it as complete.
8. OUR RESPONSIBILITY TO YOU
8.1 Clause 15 of the Terms (Limit on our responsibility to you) applies to the Challenge and to Gifts. Nothing in these Challenge Terms limits or excludes our liability where it would be unlawful to do so, including for death or personal injury caused by our negligence, or for fraud.
9. YOUR PERSONAL DATA
9.1 We will use your personal data in connection with the Challenge (including to record your progress and deliver your Gifts) as set out in our Privacy Notice at https://blog.themodernmilkman.co.uk/privacy-notice-2025/. Taking part in the Challenge does not require you to agree to receive marketing from us.
10. LAW AND DISPUTES
10.1 These Challenge Terms are governed by English law. Clause 17.5 (Disputes) and clause 17.6 (Which laws apply to this contract and where you may bring legal proceedings) of the Terms apply to the Challenge, which means that if you live in Scotland or Northern Ireland you can also bring proceedings in your local courts.
