
We wanted to take a moment to share some important information regarding the recent adjustments to our egg prices. We believe it’s important to explain the factors behind these necessary changes.
There are three main factors contributing to supplier cost increases:
Supporting Independent British Farms
Supporting independent farms remains at the heart of our mission. While it would be possible to source eggs from larger industrial operations at lower costs, we firmly believe in:
-Preserving traditional British farming practices
-Supporting rural communities and local economies
-Maintaining higher welfare standards
-Reducing food miles and environmental impact
Our commitment to fair pricing for our independent farming partners means ensuring they receive sustainable compensation that reflects their true production costs and allows them to continue their valuable work.
“We’ve had additional employment costs throughout the supply chain and the investment needed for organic egg production is so substantial. We need to support our farmers who are dedicated to farming high quality eggs so they can keep producing eggs for years to come.”
Richard Geldard, owner of Geldard Eggs
Impact of Avian Flu
The recent avian influenza outbreak across the UK has required our farming partners to implement enhanced biosecurity measures to protect their flocks. These additional precautions include:
-Upgraded biosecurity infrastructure
-Increased testing and monitoring
-Additional protective equipment and procedures
-Reduced flock densities in some cases
These necessary measures have increased production costs but are essential to ensure the health of the birds and the safety of our food supply. Our farmers have shown remarkable dedication during this challenging period, and we’re proud of their commitment to maintaining the highest standards of care.
The Impact of Ukraine Conflict on Feed Prices
The ongoing conflict in Ukraine has created significant ripple effects throughout global supply chains, particularly affecting agricultural products. Ukraine and Russia together account for a substantial portion of the world’s grain exports, which directly impacts the cost of poultry feed.
Chicken feed typically consists of a mixture of grains, including wheat, corn, and soybean meal. With Ukrainian exports severely disrupted and global grain prices rising, our farming partners have experienced feed cost increases of up to 30% in recent months. As feed represents approximately 70% of the cost of egg production, these increases have created unavoidable pressure on pricing.
While we’ve absorbed as much of these increased costs as possible, we’ve reached a point where a modest price adjustment is necessary. Rest assured that we’re doing our best to make sure our pricing is fair for everyone.







